International Marketing and Advertising - Riga Stradiņš University

International Marketing and Advertising

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The Bachelor’s programme of International Marketing and Advertising is open to students who wish to gain a deeper insight into the importance of marketing and advertising activities in the administration and management of a business.

Title of Study Programme:

International Marketing and Advertising

Head of Study Programme:

Irina Rezepina, MBA, Lecturer

Form of Study Programme:

Full-time studies

Length of Study Programme and ECTS:

6 semesters, 3 years, 180 ECTS

Degree Awarded:

Bachelor’s degree of Social Sciences in Marketing and Advertising

Aim of Study programme:

The aim of the programme is to provide students with theoretical knowledge in economics and business administration, emphasising the importance of marketing and advertising in running a business. The programme also prepares students for further studies at Master's level.

Main objectives of  Study Programme:

  • Provide students with practical skills in the administration of international marketing and organisation of advertising.
  • Teach students to carry out scientific analysis and use the acquired data results in practice, which would allow them to attract new customers and cover the international market.
  • Ensure that graduates are experts in marketing and advertising, demanded in various enterprises.

Assessment methods:

At the Faculty of European Studies, the module system is used. The length of a course is 5 weeks; usually amounting to 12 classes (6 lectures and 6 seminars). Upon a successful completion of a course, at the end of the 5th week the student takes an exam. An important part of the evaluation and assessment system is participation in lectures, seminars, writing essays, passing tests and exams.

Rīga Stradiņš University, 16 Dzirciema Street, Rīga, LV-1007, Latvia, +371 67409261 (UTC +2),