Strategic Management and Public Relations

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The Master’s programme of Strategic Management and Public Relations is open to students who wish to be educated for future leading positions in the management of large enterprises and positions in the civil service.

Title of Study Programme:

Strategic Management and Public Relations

Head of Study Programme:

Deniss Hanovs, PhD (Art), Associate Professor

Form of Study Programme:

Full-time studies

Length of Study Programme and ECTS:

4 semesters, 2 years, 120 ECTS

Degree Awarded:

Master’s degree of Social Sciences in Information and Communication Sciences

Aim of Study programme:

The aim of the programme is to prepare professionals for the area of strategic management and public relations for the civil service in Latvia and other countries of the European Union.

Main objectives of Study Programme:

  • Prepare academically educated experts in the social sciences who can independently apply the acquired knowledge and research methods to solve specific problems in the fields of public relations and strategic management.
  • Enhance the competitiveness of strategic management and public relations experts in the labour market of Latvia as well as the European Union. The competitiveness should be based on current theoretical conclusions of the field’s developmental policy, a high level of skills in the management of public relations, media and marketing.
  • Ensure students with knowledge of communication theories and methods of social research, additional emphasis granting on new theoretical approaches to public relations and strategic management in Latvia and the EU.
  • Develop a creative and critical thinking in the fields of strategic management and public relations.

Assessment methods:

At the Faculty of Communications, the module system is used. The length of a course is 5 weeks; usually amounting to 10 classes (6 lectures and 4 seminars). Upon a successful completion of a course, at the end of the 5th week the student takes an exam. An important part of the evaluation and assessment system is participation in lectures, quality of answers in seminars, writing problem essays, passing tests and exams.