Strategy and Politics of Enterprise

Study Course Description

Course Description Statuss:Approved

Course Description Version:14.00

Study Course Accepted:05.03.2024 12:14:58

Study Course Information
Course Code:		SBUEK_008		LQF level:		Level 6
Credit Points:		3.00		ECTS:		4.50
Branch of Science:		Management; Business Management		Target Audience:		Marketing and Advertising; Business Management
Study Course Supervisor
Course Supervisor:		Ieva Kalve
Study Course Implementer
Structural Unit:		Faculty of Social Sciences
The Head of Structural Unit:
Contacts:		Dzirciema street 16, Rīga, szfrsu[pnkts]lv
Study Course Planning
Full-Time - Semester No.1
Lectures (count)		8	Lecture Length (academic hours)		2	Total Contact Hours of Lectures		16
Classes (count)		6	Class Length (academic hours)		2	Total Contact Hours of Classes		12
Total Contact Hours								28
Part-Time - Semester No.1
Lectures (count)		5	Lecture Length (academic hours)		2	Total Contact Hours of Lectures		10
Classes (count)		4	Class Length (academic hours)		2	Total Contact Hours of Classes		8
Total Contact Hours								18
Study course description
Preliminary Knowledge:
Knowledge of the basics of economics, microeconomics and macroeconomics, organisational theory and management is required.
Objective:
To provide insight into the development of business strategy and policy, based on strategic planning, criteria for selection of these strategies, rules for development and further implementation of these strategies in practice.
Topic Layout (Full-Time)
No.	Topic			Type of Implementation		Number	Venue
1	Strategy, policy and essence of a company, strategic management process.			Lectures		2.00	auditorium
2	Strategic planning process, main stages thereof.			Lectures		1.00	auditorium
3	Assessment of company's economic situation, SWOT. PEST analysis.			Lectures		2.00	auditorium
4	Choosing the field of activity of the company, determining the mission, vision and goals.			Classes		1.00	auditorium
5	Development and planning of the operation of the established company.			Classes		1.00	auditorium
6	Assessing competitors and developing a model of competitive forces.			Lectures		1.00	auditorium
7	Assessment of competition for an established company.			Classes		1.00	auditorium
8	Corporate and business level strategy development.			Lectures		1.00	auditorium
9	Functional level strategy development.			Lectures		1.00	auditorium
10	Developing a business strategy for own company.			Classes		1.00	auditorium
11	Functional – marketing and financial strategy development for own company.			Classes		1.00	auditorium
12	Developing a business plan for own company.			Classes		1.00	auditorium
Topic Layout (Part-Time)
No.	Topic			Type of Implementation		Number	Venue
2	Strategic planning process, main stages thereof.			Lectures		1.00	auditorium
3	Assessment of company's economic situation, SWOT. PEST analysis.			Lectures		1.00	auditorium
4	Choosing the field of activity of the company, determining the mission, vision and goals.			Classes		1.00	auditorium
5	Development and planning of the operation of the established company.			Classes		1.00	auditorium
6	Assessing competitors and developing a model of competitive forces.			Lectures		1.00	auditorium
7	Assessment of competition for an established company.			Classes		0.50	auditorium
8	Corporate and business level strategy development.			Lectures		1.00	auditorium
9	Functional level strategy development.			Lectures		1.00	auditorium
10	Developing a business strategy for own company.			Classes		0.50	auditorium
11	Functional – marketing and financial strategy development for own company.			Classes		0.50	auditorium
12	Developing a business plan for own company.			Classes		0.50	auditorium
Assessment
Unaided Work:
Independent preparation for participation in lectures and seminars, individual work – report.
Assessment Criteria:
Accumulated grade (participation in lectures and seminars, report) and exam. Participation and activity in lectures and seminars – 30% Report – 30% Exam – 40%
Final Examination (Full-Time):		Exam (Written)
Final Examination (Part-Time):		Exam (Written)
Learning Outcomes
Knowledge:		On successful course completion students are able to define the essence and basic principles of strategic management and planning, to explain the analysis of the company's activity according to the SWOT method and the method of evaluating competitors, to describe the types of strategies.
Skills:		On successful course completion students are able to evaluate the situation in the company and develop a strategic plan based on the analysis of internal and external environment.
Competencies:		Students are able to develop an appropriate business strategy for the company.
Bibliography
No.	Reference
Required Reading
1	Richardson B., Ricardson R. Business Planning - an Approach to Strategic Management. London, 2012.
2	Caune J., Dzedons A. Stratēģiskā vadīšana. Rīga: Kamene, 2009. - 232 lpp.
3	David, Fred R. Strategic Management: concepts and cases: a competitive advantage approach. Harlow: Pearson, 2017.
Additional Reading
1	Finch, B. How to write a business plan. Kogan Page Limited, 2013.
2	Cooper Donald R. Business research methods. McGraw-Hill, 2014.
3	Babris S., Kaļķis H. LEAN risinājumi efektīvajam. Madris, 2016.
Other Information Sources
1	Strategic Management Society. Available from: http://strategicmanagement.net/
2	Strategic Management Science. Available from:http://www.strategicmanagementscience.com/
3	NetMBA. Available from:http://www.netmba.com/strategy/