.
English in Economics and Business
Study Course Description
Course Description Statuss:Approved
Course Description Version:9.00
Study Course Accepted:02.02.2024 12:29:46
| Study Course Information | |||||||||
| Course Code: | VC_047 | LQF level: | Level 6 | ||||||
| Credit Points: | 6.00 | ECTS: | 9.00 | ||||||
| Branch of Science: | Linguistics | Target Audience: | Business Management | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Tatjana Zakutajeva | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 0 | Lecture Length (academic hours) | 0 | Total Contact Hours of Lectures | 0 | ||||
| Classes (count) | 30 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 60 | ||||
| Total Contact Hours | 60 | ||||||||
| Full-Time - Semester No.2 | |||||||||
| Lectures (count) | 0 | Lecture Length (academic hours) | 0 | Total Contact Hours of Lectures | 0 | ||||
| Classes (count) | 30 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 60 | ||||
| Total Contact Hours | 60 | ||||||||
| Part-Time - Semester No.1 | |||||||||
| Lectures (count) | 0 | Lecture Length (academic hours) | 0 | Total Contact Hours of Lectures | 0 | ||||
| Classes (count) | 9 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 18 | ||||
| Total Contact Hours | 18 | ||||||||
| Part-Time - Semester No.2 | |||||||||
| Lectures (count) | 0 | Lecture Length (academic hours) | 0 | Total Contact Hours of Lectures | 0 | ||||
| Classes (count) | 9 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 18 | ||||
| Total Contact Hours | 18 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Knowledge of English at the level of secondary school programme. | ||||||||
| Objective: | Develop the English language communication skills for study and further work purposes in the chosen specialty and promote the acquisition and practical use of specialised professional terminology. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction to the study course. Corporate communication. | Classes | 2.00 | auditorium | |||||
| 2 | Organisation and change. | Classes | 2.00 | auditorium | |||||
| 3 | Brand management. | Classes | 2.00 | auditorium | |||||
| 4 | Advertising and promotion. | Classes | 2.00 | auditorium | |||||
| 5 | Business culture. | Classes | 2.00 | auditorium | |||||
| 6 | Module presentation. | Classes | 2.00 | auditorium | |||||
| 7 | Leadership and motivation. | Classes | 2.00 | auditorium | |||||
| 8 | Team and team building. | Classes | 2.00 | auditorium | |||||
| 9 | Job satisfaction. | Classes | 2.00 | auditorium | |||||
| 10 | Employment trends. | Classes | 2.00 | auditorium | |||||
| 11 | Module presentation. | Classes | 2.00 | auditorium | |||||
| 12 | Competition. Stable expressions. | Classes | 1.00 | auditorium | |||||
| 13 | Business ethics. | Classes | 2.00 | auditorium | |||||
| 14 | Corporate social responsibility. | Classes | 2.00 | auditorium | |||||
| 15 | Enhancing corporate image. Website message. Creating corporate success stories. | Classes | 1.00 | auditorium | |||||
| 16 | "Slow Food" movement in Latvia and abroad. | Classes | 1.00 | auditorium | |||||
| 17 | Semester test. | Classes | 1.00 | auditorium | |||||
| 18 | Marketing tools. | Classes | 2.00 | auditorium | |||||
| 19 | Customer service and customer satisfation. Writing a report. | Classes | 2.00 | auditorium | |||||
| 20 | Tools to analyse company and its business environment. SWOT, STEPL, Michael Porter's diamond. | Classes | 2.00 | auditorium | |||||
| 21 | Company strategy. | Classes | 2.00 | auditorium | |||||
| 22 | Risk and risk elimination. | Classes | 2.00 | auditorium | |||||
| 23 | Scenario planning and sustainable development. | Classes | 2.00 | auditorium | |||||
| 24 | Crisis communication. Role play of a press conference. | Classes | 2.00 | auditorium | |||||
| 25 | Module presentation. | Classes | 2.00 | auditorium | |||||
| 26 | Energy efficiency and alternative sources of energy. | Classes | 2.00 | auditorium | |||||
| 27 | Finance management. | Classes | 2.00 | auditorium | |||||
| 28 | Project management. | Classes | 2.00 | auditorium | |||||
| 29 | Starting up a new business. | Classes | 2.00 | auditorium | |||||
| 30 | Virtual company. | Classes | 2.00 | auditorium | |||||
| 31 | Module presentation. | Classes | 2.00 | auditorium | |||||
| 32 | Personal development. Stephen Covey's seven habits of highly effective people. | Classes | 2.00 | auditorium | |||||
| Topic Layout (Part-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | Introduction to the study course. Corporate communication. | Classes | 1.00 | auditorium | |||||
| 3 | Brand management. | Classes | 2.00 | auditorium | |||||
| 4 | Advertising and promotion. | Classes | 2.00 | auditorium | |||||
| 5 | Business culture. | Classes | 2.00 | auditorium | |||||
| 7 | Leadership and motivation. | Classes | 2.00 | auditorium | |||||
| 13 | Business ethics. | Classes | 2.00 | auditorium | |||||
| 16 | "Slow Food" movement in Latvia and abroad. | Classes | 1.00 | auditorium | |||||
| 18 | Marketing tools. | Classes | 2.00 | auditorium | |||||
| 19 | Customer service and customer satisfation. Writing a report. | Classes | 2.00 | auditorium | |||||
| 24 | Crisis communication. Role play of a press conference. | Classes | 2.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Students do individual and pair work: they prepare presentations, perform written tasks, design questionnaires, draw up questions for a press conference, write reports, work with monolingual dictionaries (definitions/explanations of the terms). Students are obliged to fill in the course evaluation questionnaire at the end of the course. | ||||||||
| Assessment Criteria: | Active participation in classes; timely submitted written tasks of high quality; presentations made in accordance with the topics covered during the course; successfully written vocabulary tests. At the end of the course: the examination consisting of a written part and a presentation. The written part of the examination assesses the knowledge of terminology and its practical use, comprehension of a general text and specific information and the use of the written language. In presentation, students demonstrate their speaking skills and general understanding: prepared monologue (summarising information, expressing opinion), and dialogue (asking/answering questions). Total grade consists of: Compulsory tests – Brand presentation, analysing a commercial, research on leadership data presentation, Harvard Business Review article summary, Report on customer satisfaction, Crisis communication presentation, Business Ethics/Corporate social responsibility presentation, Final Project presentation – 50%; Other tests (classroom activities: role plays, business case analyses, academic writing) – 20%; Examination – 30%. | ||||||||
| Final Examination (Full-Time): | Exam | ||||||||
| Final Examination (Part-Time): | Exam | ||||||||
| Learning Outcomes | |||||||||
| Knowledge: | On successful completion of the study course, students will: • know the most common term used in economics and business for use in various academic and professional situations; • apply the acquired vocabulary for professional needs, communicate with clients and business partners; • distinguish between business language styles, find the written and oral information they need. | ||||||||
| Skills: | On successful completion of the study course, students will be able to: • get the necessary written and spoken information and express their point of view, applying the terms acquired during the course; • define and apply business terminology; • write annotations, reports, formal letters, CVs and covering letters; • make and deliver presentations in English; • present their ideas in meetings, express suggestions, agreement or disagreement. | ||||||||
| Competencies: | Upon successful completion of the course, the students will be able to apply the acquired terminology in different communicative situations and in writing. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Market Leader, Intermediate, Upper-intermediate, Advanced, D.Cotton, Longman, 2011. | ||||||||
| 2 | Intelligent Business, Intermediate, Upper-intermediate Level, T. Trappe, Longman, 2009. | ||||||||
| 3 | BEC Vantage Masterclass, N.O’Drisco, Oxford University Press, 2008. | ||||||||
| 4 | Business English Handbook, Advanced, Paul Emmerson, Macmillan, 2007. | ||||||||
| 5 | English for Business Studies, Ian MacKenzie, Cambridge University Press, 2006. | ||||||||
| 6 | Business Vocabulary in Use, Intermediate, Advanced, Bill Mascull, Cambridge University Press, 2004. | ||||||||
| 7 | New Business Matters, Mark Powell, Thomson, 2004. | ||||||||
| Additional Reading | |||||||||
| 1 | Longman Business English Dictionary, Pearson Longman, 2007. | ||||||||
| 2 | BEC Vantage, Books 1, 2, 3, 4, Cambridge University Press, 2009. | ||||||||
| 3 | BEC Higher, Books 1, 2, 3, 4, Cambridge University Press, 2009. | ||||||||
| 4 | Powerhouse, Upper Intermediate, Davids Evans, Pearson, 2000. | ||||||||
| 5 | Business Grammar Builder, Paul Emmerson, Macmillan, 2004. | ||||||||
| 6 | Oxford Business English Grammar and Practice, Michael Duckworth, Oxford University Press, 2002. | ||||||||
| Other Information Sources | |||||||||
| 1 | www.harvardbusinessreview.com | ||||||||
| 2 | www.forbes.com | ||||||||
| 3 | www.ft.com | ||||||||
| 4 | www.economist.com | ||||||||
| 5 | www.accel-team.com | ||||||||
| 6 | www.thetimes.co.uk | ||||||||
