Student Media IV (KSK_272)
About Study Course
Objective
During the course, public relations students have the task of researching and evaluating the performance of the Student Media "Skaļāk" page and social network accounts, conducting a student survey on usage habits and finding out content preferences, researching other media campaigns; based on the obtained data and knowledge, create a social network campaign to attract new users and increase the quality of user sessions.
Prerequisites
The course “Introduction to the Studies and Speciality” has been mastered.
Learning outcomes
After completing the course, the student will know the specifics of the work of the public relations department of the Internet media.
Ability to plan and organize public relations activities for a specific product or for the media.
Ability to deconstruct and analyze public relations activities in a proffesional way.
