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Media Criticism and Analysis
Study Course Description
Course Description Statuss:Approved
Course Description Version:7.00
Study Course Accepted:02.02.2024 12:26:16
Study Course Information | |||||||||
Course Code: | KSK_159 | LQF level: | Level 6 | ||||||
Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
Branch of Science: | Communication Sciences; Communication Theory | Target Audience: | Information and Communication Science; Communication Science | ||||||
Study Course Supervisor | |||||||||
Course Supervisor: | Sergejs Kruks | ||||||||
Study Course Implementer | |||||||||
Structural Unit: | Faculty of Social Sciences | ||||||||
The Head of Structural Unit: | |||||||||
Contacts: | Dzirciema street 16, Rīga, szfrsu[pnkts]lv | ||||||||
Study Course Planning | |||||||||
Full-Time - Semester No.1 | |||||||||
Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
Classes (count) | 4 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 8 | ||||
Total Contact Hours | 20 | ||||||||
Part-Time - Semester No.1 | |||||||||
Lectures (count) | 5 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 10 | ||||
Classes (count) | 3 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 6 | ||||
Total Contact Hours | 16 | ||||||||
Study course description | |||||||||
Preliminary Knowledge: | Study course Introduction to Communication Theories. | ||||||||
Objective: | To teach to apply the method of quantitative media content analysis; to develop students’ understanding of empirical analysis of journalism and public relations texts; to develop research project preparation and implementation skills, to formulate hypotheses and research questions, to develop data collection methodology, to encode media content, to process data in SPSS software, to interpret results, to present results in a report with information graphics. | ||||||||
Topic Layout (Full-Time) | |||||||||
No. | Topic | Type of Implementation | Number | Venue | |||||
1 | The meaning of media content analysis. Importance of data in the evaluation of media work. Formulation of research problems. Research questions and hypotheses. | Lectures | 1.00 | auditorium | |||||
Classes | 1.00 | auditorium | |||||||
2 | Synchronous and diachronic research. The concept of sampling. Types of samples, selection thereof for research. | Lectures | 1.00 | auditorium | |||||
3 | Units to be measured. Data operationalisation. Categories and subcategories of content analysis. Types of measurement scales. | Lectures | 1.00 | auditorium | |||||
4 | Research sample and categories. | Classes | 2.00 | auditorium | |||||
5 | Coding instruction. Data collection protocol. Coding process. Pilot study. Calculation of the error. Clarification of categories. | Lectures | 1.00 | auditorium | |||||
6 | Introduction to SPSS software. Processing of content analysis data: cross-tabulation, correlation, and interpretation of the results. | Lectures | 1.00 | auditorium | |||||
Classes | 1.00 | auditorium | |||||||
7 | Theoretical basis of content analysis. Paradigms and theories. Principles of objective data collection. | Lectures | 1.00 | auditorium | |||||
Topic Layout (Part-Time) | |||||||||
No. | Topic | Type of Implementation | Number | Venue | |||||
1 | The meaning of media content analysis. Importance of data in the evaluation of media work. Formulation of research problems. Research questions and hypotheses. | Lectures | 1.00 | auditorium | |||||
Classes | 1.00 | auditorium | |||||||
2 | Synchronous and diachronic research. The concept of sampling. Types of samples, selection thereof for research. | Lectures | 0.50 | auditorium | |||||
3 | Units to be measured. Data operationalisation. Categories and subcategories of content analysis. Types of measurement scales. | Lectures | 0.50 | auditorium | |||||
4 | Research sample and categories. | Classes | 1.00 | auditorium | |||||
5 | Coding instruction. Data collection protocol. Coding process. Pilot study. Calculation of the error. Clarification of categories. | Lectures | 1.00 | auditorium | |||||
6 | Introduction to SPSS software. Processing of content analysis data: cross-tabulation, correlation, and interpretation of the results. | Lectures | 1.00 | auditorium | |||||
Classes | 1.00 | auditorium | |||||||
7 | Theoretical basis of content analysis. Paradigms and theories. Principles of objective data collection. | Lectures | 1.00 | auditorium | |||||
Assessment | |||||||||
Unaided Work: | Group work: Development of a quantitative research methodology for analysis of a chosen topic; gathering the data, statistical processing of the data. | ||||||||
Assessment Criteria: | Group project: quantitative research methodology (a description of the coding system and procedures), data collection (an excel table), and processing the data in SPSS programme (tables and indicators of statistical significance). Participation in seminars. Exam (test in e-studijas: 10 multiple choice and open questions. | ||||||||
Final Examination (Full-Time): | Exam (Written) | ||||||||
Final Examination (Part-Time): | Exam (Written) | ||||||||
Learning Outcomes | |||||||||
Knowledge: | Students understand the theory and methodology of quantitative content analysis. | ||||||||
Skills: | Students are able to define research problem, formulate research questions, prepare research design, collect data, process it in SPSS software, interpret results, write a research report. | ||||||||
Competencies: | Students carry out quantitative analysis of media messages and interpret data. | ||||||||
Bibliography | |||||||||
No. | Reference | ||||||||
Required Reading | |||||||||
1 | Wimmer, R., J. Dominick (2014) Mass Media Research: An Introduction. 3rd edition. Boston, MA: Wadsworth. | ||||||||
2 | Riffe, D., S. Lacy, F. Fico (2019) Analyzing Media Messages. Using Quantitative Content Analysisin Research. 4th edition. Mahwah, NJ and London: Lawrence Erlbaum Associates. | ||||||||
3 | Kruks, S. (2022) Satura kvantitatīvā analīze. Kopsavilkums. | ||||||||
Additional Reading | |||||||||
1 | Kruks, S., J. Juzefovičs (2007) Ziņas Latvijas televīzijās. LTV1, LTV7, TV3, LNT, TV5 un PBK ziņu raidījumu satura analīze. Rīga: NRTP. | ||||||||
2 | Kruks, S., I. Šulmane (2006) Neiecietības izpausmes un iecietības veicināšana Latvijas presē 2004. gadā. Rīga: ĪUMSIL. |