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Communication Theories, Principles and Ethics
Study Course Description
Course Description Statuss:Approved
Course Description Version:9.00
Study Course Accepted:02.02.2024 12:25:24
| Study Course Information | |||||||||
| Course Code: | KSK_219 | LQF level: | Level 7 | ||||||
| Credit Points: | 2.00 | ECTS: | 3.00 | ||||||
| Branch of Science: | Communication Sciences | Target Audience: | Information and Communication Science | ||||||
| Study Course Supervisor | |||||||||
| Course Supervisor: | Ilva Skulte | ||||||||
| Study Course Implementer | |||||||||
| Structural Unit: | Faculty of Social Sciences | ||||||||
| The Head of Structural Unit: | |||||||||
| Contacts: | Dzirciema street 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Study Course Planning | |||||||||
| Full-Time - Semester No.1 | |||||||||
| Lectures (count) | 6 | Lecture Length (academic hours) | 2 | Total Contact Hours of Lectures | 12 | ||||
| Classes (count) | 6 | Class Length (academic hours) | 2 | Total Contact Hours of Classes | 12 | ||||
| Total Contact Hours | 24 | ||||||||
| Study course description | |||||||||
| Preliminary Knowledge: | Not applicable. | ||||||||
| Objective: | Provide an in-depth overview of the most important communication models and theories, ethical aspects, as well as the different possibilities offered by theories in interpreting and analysing health communication issues in order to develop the ability of students to think more abstractly, broadly and independently, to analyse and express their views about communication processes and their role in the context of health. | ||||||||
| Topic Layout (Full-Time) | |||||||||
| No. | Topic | Type of Implementation | Number | Venue | |||||
| 1 | The nature and problems of communication: a definition, elements, basic principles and laws. | Lectures | 1.00 | auditorium | |||||
| 2 | Sign, message, medium and interaction in communication. | Lectures | 1.00 | auditorium | |||||
| 3 | Analysis of the communication situation. | Classes | 1.00 | auditorium | |||||
| 4 | Variety of theoretical approaches and classification possibilities. History of communication theory. Basics of the communication theory information. | Lectures | 1.00 | auditorium | |||||
| 5 | Linguistic foundation of communication theory (rhetoric, semiotics, discourse). | Lectures | 1.00 | auditorium | |||||
| 6 | Principles and basics of discourse analysis. | Classes | 1.00 | auditorium | |||||
| 7 | Sociological approaches to communication theory (mass communication theories in the social networks era). | Lectures | 1.00 | auditorium | |||||
| 8 | Psycho-cognitive basics of communication theory: perception, understanding, persuasion, lies. | Classes | 1.00 | auditorium | |||||
| 9 | Application of theoretical approaches in analysis and comparison. | Classes | 1.00 | auditorium | |||||
| 10 | Communication ethics I: values, principles and standards. | Lectures | 1.00 | auditorium | |||||
| 11 | Communication ethics II: case studies. | Classes | 1.00 | auditorium | |||||
| 12 | Presentation of the end-of-course assignments. | Classes | 1.00 | auditorium | |||||
| Assessment | |||||||||
| Unaided Work: | Students read the literature concurrently with the thematic development of the course and prepare for carrying out practical analysis tasks in the class, as well as prepare for submission of: 1) analysis of a communication situation and 2) an essay on one of the theoretical traditions. In order to evaluate the quality of the study course as a whole, the student must fill out the study course evaluation questionnaire on the Student Portal. | ||||||||
| Assessment Criteria: | Cumulative assessment system: • participation and activity in lectures and seminars; • quality of answers and comments (depth of theoretical comprehension, integration of the factual material, level of reasoning); • ability and accuracy in fulfilling tasks and settling problems; • quality of written work (depth of theoretical comprehension, logic, argumentation, structure and academic style); • quality of the presentation (presentation and public speaking) and answers to the questions. | ||||||||
| Final Examination (Full-Time): | Exam (Written) | ||||||||
| Final Examination (Part-Time): | |||||||||
| Learning Outcomes | |||||||||
| Knowledge: | • Knowledge of the nature and problems of communication, its elements, basic principles and laws, the variety of theories and classification. • Understanding of the interaction between a sign, message and medium in communication. • Understanding of the linguistic and psycho-cognitive fundamentals of communication theory and sociological approaches of communication theories. • In-depth knowledge and understanding of communication ethics. | ||||||||
| Skills: | Ability to analyse the interaction between a sign, message and medium in communication. | ||||||||
| Competencies: | Critically analyse practical communication situations, identify and define problem situations and their causes, provide recommendations for handling communication problems on the basis of communication theories, complying with the communication ethics. | ||||||||
| Bibliography | |||||||||
| No. | Reference | ||||||||
| Required Reading | |||||||||
| 1 | Aristotle. Rhetoric. | ||||||||
| 2 | Borch, C. Systemic Power : Luhmann, Foucault, and Analytics of Power // Acta Sociologica 48 / 2005, pp. 155 – 167 | ||||||||
| 3 | Castells, M. A Network Theory of Power. //International Journal of Communication 5, 2011, pp. 773–787 | ||||||||
| 4 | De Saussure, F. Saussure's Third Course of Lectures on General Linghuistics (1910-1911). | ||||||||
| 5 | Foucault, M. The Archæology of Knowledge Chapter 1. The Unities of Discourse, 1969 | ||||||||
| 6 | Habermas, J. Political Communication in Media Society: Does Democracy Still Enjoy an Epistemic Dimension? The Impact of Normative Theory on Empirical Research // Communication Theory 16 (2006) 411–426 | ||||||||
| 7 | Hall, S. Encoding, decoding. | ||||||||
| 8 | Lasmane, S. Komunikācijas ētika. – LU Akadēmiskais apgāds, 2012. | ||||||||
| 9 | Leydesdorff, L. A Sociological Theory of Communication: The Self-Organization of the Knowledge-Based Society. – Universal Publishers: USA, 2001 | ||||||||
| 10 | Luhman, N. The reality of the mass media. – Cambridge; Polity Press, 2000. | ||||||||
| 11 | Lyotard, J.F. The Postmodern Condition.A Report on Knowledge, 1979 | ||||||||
| 12 | Manovich, L. The Practice of Everyday Media Life. | ||||||||
| 13 | McQuail, D. Windahl, S. Communication Models for Study of Mass Communication. - London: Longman, 1993. | ||||||||
| 14 | McQuail, D. McQuail's mass communication theory. Sage publications, 2010. | ||||||||
| 15 | Mulligan, K. The Essence of Language: Wittgenstein’s Builders and Buhler’s Bricks. In: Revue de Métaphysique Et de Morale, 1997 | ||||||||
| 16 | Ostins, Dž.L. Kā ar vārdiem darīt lietas. – Rīga: Liepnieks un Rītups, 2011. | ||||||||
| 17 | Scheufele, D., Tewksbury, D. Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. In: Journal of Communication, 2007, nr. 57, pp.9-20. | ||||||||
| 18 | Scolari, C. Mapping conversations about new media: the theoretical field of digital communication // New Media & Society, 2009, 11, pp. 943 – 963 | ||||||||
| 19 | Weaver, W. Recent Contributions to The Mathematical Theory of Communication. | ||||||||
| Additional Reading | |||||||||
| 1 | Habermas, J. Communicative Ethics. 1998 | ||||||||
| 2 | Liotārs, Ž.F. Postmodernais stāvoklis. Pārskats par zināšanām. - Rīga, LMC, 2008. | ||||||||
| 3 | Williams. D. Virtual Cultivation: Online Worlds, Offline Perceptions.// Journal of Communication, 56, 2006, pp. 69–87 | ||||||||
| 4 | Zizek, Slavoj. Censorship Today: Violence, or Ecology as a New Opium for the Masses. | ||||||||
