Communication of Behavioural Change (KSK_274)
To develop understanding of social and health communication. To acquire knowledge about theories that describe the process of changing human behaviour.
Principles and methods of public relations, ethics of public relations, communication theories.
As a result of completing the study course, students are familiar with the concepts, definitions and basic principles of theory.
As a result of completing the study course, students are able to select social and health communication approaches and theories appropriate to the purpose of communication.
As a result of completing the study course, students are able to integrate theoretical knowledge in the development of communication strategies aimed at changing the behaviour of society and individuals.