Development of Advertisement Design (SBUEK_058)
About Study Course
Objective
To acquaint students with the process of creating an advertisement in an advertising agency and to provide practical skills in creating and assessing various types of advertising.
Prerequisites
Knowledge of marketing, advertising management is required.
Learning outcomes
Understanding of the work of an advertising agency and organisation thereof. Understanding of the advertisement planning process – basic principles of strategic work, importance of the idea. Understanding of the aspects of assessing and creating a good advertisement.
Ability to create an advertising brief – assignment for the creative team. Ability to apply creative incentive methods in developing advertising solutions.
Knowledge of visual advertising layout principles. Understanding of communication planning.
