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Short about study course

Department: Department of Communication Studies
Credit points / ECTS:3 / 4.5
Course supervisor: Ruta Siliņa
Study type:Pilna laika
Course level:Bachelor
Target audience:Communication Science
Language:Latvian
Branch of science:Communication Sciences

Objective

To familiarise students with integrated marketing communication (hereinafter – IMC), its nature, elements and interactions for the achievement of a uniform strategic goal; to develop research and critical analysis abilities of students; to promote public presentation skills.

Prerequisites

Knowledge about the communication process, its elements and interactions between elements, knowledge and skills in communication planning; skills to conduct research corresponding to the field of social sciences.

Learning outcomes

Knowledge

To know about the IMC concept, elements building it and IMC planning.

Skills

To know how to prepare an IMC plan, to select the most appropriate strategy and communication elements, thus creating a single marketing communication message.

Competence

To be able to develop organisation marketing for the achievement of the most suitable communicative solutions.

Study course planning

Planning period:Year 2015, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations5Bachelor’sLimited choiceRuta Siliņa
Planning period:Year 2016, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations5Bachelor’sLimited choiceRuta Siliņa
Planning period:Year 2017, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations5Bachelor’sLimited choiceKaspars RūklisRuta Siliņa,
Planning period:Year 2018, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations5Bachelor’sLimited choiceRuta Siliņa
Planning period:Year 2019, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations5Bachelor’sLimited choiceRuta Siliņa
Planning period:Year 2020, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations5Bachelor’sLimited choiceRuta Siliņa