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About Study Course

Credit points / ECTS:3 / 4.5
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Communication Science
Language:English, Latvian
Branch of science:Communication Sciences

Objective

To familiarise with the meaning and the needs of public relations strategy and tactics in the process of management of public relations, and to provide theoretical and practical knowledge on the creation and implementation of public relations campaigns

Prerequisites

Basic knowledge on communication and public relations.

Learning outcomes

Knowledge

On the public relations management process and importance of strategy and tactics in it.

Skills

To prepare and implement a plan of a public relations campaign.

Competence

Ability to lead the strategic management process when preparing and implementing a plan of a public relations campaign.

Study course planning

Course planning not avalible right now.