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About Study Course

Credit points / ECTS:3 / 4.5
Course supervisor:Irina Rezepina
Study type:Full time
Course level:Bachelor
Target audience:Business Management
Branch of science:Management; Business Management


To provide insight into the development of business strategy and policy, based on strategic planning, criteria for selection of these strategies, rules for development and further implementation of these strategies in practice.


Knowledge of the basics of economics, microeconomics and macroeconomics, organisational theory and management is required.

Learning outcomes


On successful course completion students are able to define the essence and basic principles of strategic management and planning, to explain the analysis of the company's activity according to the SWOT method and the method of evaluating competitors, to describe the types of strategies.


On successful course completion students are able to evaluate the situation in the company and develop a strategic plan based on the analysis of internal and external environment.


Students are able to develop an appropriate business strategy for the company.

Study course planning

Planning period:Year 2021, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
International Business and Sustainable Economy, SBIE4Bachelor’sLimited choiceIeva Kalve
International Marketing and Advertising, MR4Bachelor’sLimited choiceIeva Kalve
Startup Entrepreneurship, SUV4Bachelor’sLimited choiceIrina Rezepina, Ieva Kalve