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Supervisor
Aivars Stankevičs

Study Course Description

Course Description Statuss:Under Review
Course Description Version:1.00
Study Course Information
Course Code:LUSDK_085LQF level:Level 7
Credit Points:2.00ECTS:3.00
Branch of Science:Communication Sciences; Psychology and Ethics of CommunicationTarget Audience:Social Welfare and Social Work
Study Course Supervisor
Course Supervisor:Aivars Stankevičs
Study Course Implementer
Structural Unit:Department of Welfare and Social Work
The Head of Structural Unit:Lolita Vilka
Contacts:Rīga, Anniņmuižas bulvāris 26a, socdkatrsu[pnkts]lv, socdkatrsu[pnkts]lv, +371 67061575
Study Course Planning
Full-Time - 1. Semester No.
Lectures (number)6Lecture Length (academic hours)2Total Contact Hours of Lectures12
Classes (number)6Class Length (academic hours)2Total Contact Hours of Classes12
Total Contact Hours24
Part-Time - 1. Semester No.
Lectures (number)6Lecture Length (academic hours)2Total Contact Hours of Lectures12
Classes (number)6Class Length (academic hours)2Total Contact Hours of Classes12
Total Contact Hours24
Study course description
Preliminary Knowledge:
Objective:
Topic Layout (Full-Time)
No.TopicType of ImplementationNumberVenue
1Lectures1.00auditorium
2Classes1.00auditorium
3Classes1.00auditorium
4Lectures1.00auditorium
5Lectures1.00auditorium
6Lectures1.00auditorium
7Classes1.00auditorium
8Classes1.00auditorium
9Lectures1.00auditorium
10Classes1.00auditorium
11Classes1.00auditorium
12Classes1.00auditorium
13Lectures1.00auditorium
14Lectures1.00auditorium
15Lectures1.00auditorium
16Lectures1.00auditorium
17Classes1.00auditorium
18Lectures1.00auditorium
19Classes1.00auditorium
20Classes1.00auditorium
21Classes1.00auditorium
22Lectures1.00auditorium
23Lectures1.00auditorium
24Classes1.00auditorium
Assessment
Unaided Work:
Assessment Criteria:
Final Examination (Full-Time):Test
Final Examination (Part-Time):Test
Learning Outcomes
Knowledge:
Skills:
Competencies:
Bibliography
No.Reference
1Gregorija A. Sabiedrisko attiecību kampaņu plānošana un vadīšana. - Rīga : Lietišķās informācijas dienests, 2007
2Herbsts D. Sabiedriskās attiecības. – Rīga: Zvaigzne ABC, 2006
3Katlips S.M, Senters A.H., Brūms G.M. Sabiedriskās attiecības. – Rīga : Avots, 2002
4Veinberga S. Publiskās attiecības PR: Teorija un prakse. – Rīga: Zvaigzne ABC, 2004
5Veinberga S. Masmediji: Prese, radio un televīzija. – Rīga: Zvaigzne ABC, 2005
1Argenti P.A., Forman J., The power of corporate communication : crafting the voice and image of your business. - New York : McGraw-Hill, 2002
2Austin E.W., Pinkleton B.E., Strategic public relations management : planning and managing effective communication programs. - Mahwah : Lawrence Erlbaum Associates, 2001
3Barry A., PR power : inside secrets from the world of spin.- London : Virgin Books, 2002
4Cutlip S.M., Center A.H., Broom G.M., Effective public relations / 9th ed. - Upper Saddle River : Pearson Education International, 2006
5Drucker P.F. The Essential Drucker // Ch.18. Functioning Communications. – Oxford: Butterworth Heinemann, 2001.
6Ēriksens T.H. Mirka tirānija: Straujš un gauss laiks informācijas sabiedrībā. – Rīga: Norden AB, 2005
7Hart N., The public relations audit : evaluation checklists to measure the impact of every message you send to customers, shareholders and the public. - London : Pearson Education, 2002
8Shafritz J.M., Russell E.W., Introducing public administration / 4th ed.- New York: Pearson Education, 2005
9Stacks D.W. Primer of public relations research . - New York; London: Guilford Press, 2002.
10Treadwell D., Treadwell J.B. Public relations writing : principles in practice. - Boston [etc.] : Allyn and Bacon, 2000
1What is Public Relations?
2https://www.youtube.com/watch?v=7ptiYPcIeM8
3How to Use Social Media in PR | Public Relations
4https://www.youtube.com/watch?v=oCUP60qJ1Tk