Health Communication (SUUK_145)
About Study Course
Objective
Course objective is to create interest in students and in-depth understanding of the organization and feasible strategic communication in the organization and the development of a relationship with the public, as well as the achievement of society's attitudes and behavior change, social change in society that focus on health indicators have improved. Students acquire knowledge of communication methods – marketing communications, content marketing, public relations. In practice, students acquire skills in strategic communications planning and implementation.
Prerequisites
Not required.
Learning outcomes
Students understand principles of the organization communication with the public, knowledge of communication disciplines (marketing communication, public relations, content marketing, etc.). As well as understand the reputation and image concepts, the concept of social responsibility, social marketing and health communications nature. Students understand the nature of media work and the principles of cooperation with it.
Knows how to prepare communication plans, as well as materials for the mass media, are able to respond to journalist questions.
Are competent in the multidisciplinary field of health communication.
