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Studiju programma
Supervisor
Ruta Siliņa

Study Course Description

Course Description Statuss:Under Review
Course Description Version:2.00
Study Course Accepted:29.08.2019
Study Course Information
Course Code:KSK_111LQF level:Level 6
Credit Points:3.00ECTS:4.50
Branch of Science:Communication SciencesTarget Audience:Communication Science
Study Course Supervisor
Course Supervisor:Ruta Siliņa
Study Course Implementer
Structural Unit:Department of Communication Studies
The Head of Structural Unit:Anda Rožukalne
Contacts:Rīga, Dzirciema iela 16, kfkoatrsu[pnkts]lv, kfkoatrsu[pnkts]lv, +371 67409183
Study Course Planning
Full-Time - 1. Semester No.
Lectures (number)6Lecture Length (academic hours)2Total Contact Hours of Lectures12
Classes (number)4Class Length (academic hours)2Total Contact Hours of Classes8
Total Contact Hours20
Study course description
Preliminary Knowledge:
Objective:
Topic Layout (Full-Time)
No.TopicType of ImplementationNumberVenue
1Lectures1.00auditorium
2Lectures1.00auditorium
3Classes1.00auditorium
4Lectures1.00auditorium
5Classes1.00auditorium
6Lectures1.00auditorium
7Lectures1.00auditorium
8Classes1.00auditorium
9Lectures1.00auditorium
10Classes1.00auditorium
Assessment
Unaided Work:
Assessment Criteria:
Final Examination (Full-Time):Exam
Final Examination (Part-Time):
Learning Outcomes
Knowledge:
Skills:
Competencies:
Bibliography
No.Reference
1Blakeman R. (2018) Integrated Marketing Communication: Creative Strategy from Idea to Implementation / 3rd ed. - Rowman & Littlefield Publishers
2Juska J.M. (2017) Integrated Marketing Communication: Advertising and Promotion in a Digital World. - Routledge
3Belch G.E., Belch M.A. (2017) Advertising and Promotion: An Integrated Marketing Communications Perspective / 11th ed. - McGraw-Hill Education
4Andrews J.C., Shimp T.A. (2017) Advertising, Promotion, and other aspects of Integrated Marketing Communications / 10th ed. - Cengage Learning
1Ahmad R. The integrated marketing communication and brand organization : Analysis of fast moving consumer goods (FMCG) industry. - Saarbrucken, Germany, LAP LAMBERT Academic Publishing, 2012
2Arens W.F. (et.al.) Contemporary advertising and integrated marketing communications - 14th ed. - New York, NY, McGraw-Hill/Irwin, 2013
3Blythe J. Essentials of Marketing Communication/ 3rd Edition. – Harlow, London et.al.: Prentice Hall, 2006
4Clow K. E. (et.al.) Integrated advertising, promotion, and marketing communications / 4th ed., global ed. - Upper Saddle River [etc.], Pearson Prentice Hall, 2012
5O’Guinn T.C., Allen C.T., Semenik R.J. Advertising and Integrated Brand Promotion / 5 th Edition. – Mason: South-Western CENGAGE Learning, 2009
6Shimp T.A. Integrated Marketing Communication in Advertising and Promotion/ 8 th Edition. - Mason: South-Western CENGAGE Learning, 2010
7Shimp T.A. (et.al.) Advertising, promotion, and other aspects of integrated marketing communications / 9th ed. - Mason, Ohio, South-Western Cengage Learning, 2013
1Jaunākie zinātniskie raksti, kas pieejami RSU Bibliotēkas abonētajās zinātnisko rakstu datubāzēs (piemēram, EBSCO, SAGE Publications, Science Direct, Scopus u.c.).