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About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Santa Bormane
Study type:Full time
Course level:Master's
Target audience:Business Management; Management Science; Marketing and Advertising
Language:Latvian
Branch of science:Management

Objective

Raise awareness of the role of advertising in integrated marketing communication in the context of global market, including theoretical and practical issues of international advertising strategies. The international perspective of advertising includes understanding of advertising as a marketing communication tool, its role and tasks in marketing.

Prerequisites

Marketing, International Marketing, E-Marketing Strategies, Management Theory.

Learning outcomes

Knowledge

Upon completion of the study course, students will have acquired knowledge of advertising and the role of international advertising in marketing, theoretical and practical aspects of international advertising as a marketing communication tool.

Skills

Students will be able to identify the types of advertising in the development of marketing strategy; they will be able to evaluate the effectiveness of the advertising campaigns and their benefits.

Competence

Students will be able to organise the advertising process in the company, as well as to develop a marketing strategy.

Study course planning

Course planning not avalible right now.