Public Relations Management Models (KSK_252)
About Study Course
Objective
The course has been created to familiarise students with the theoretical base related to public relations management, understanding it as a process and to identify its potential problems, as well as to provide practical skills in management of this process.
Prerequisites
General knowledge about communication.
Learning outcomes
Knowledge of the nature, place and role of public relations in the organization's management system. After completing the course, they will be familiar with management strategies, will be able to plan public relations and create successful communication interactions.
To create a proactive approach to strategic organisation of public relations, building responding communication reputation, to plan and implement public relations campaigns and researches characteristic for the industry.
About public relations as one of management tools, their different operation areas, trends and tools in accordance with industry specifics and ethical guidelines.
