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Mediju sistēma, mediju auditorija un komunikācijas efekti
Studiju kursa apraksts
Kursa apraksta statuss:Apstiprināts
Kursa apraksta versija:6.00
Kursa apraksta apstiprināšanas datums:02.02.2024 12:25:45
| Par studiju kursu | |||||||||
| Kursa kods: | KSK_228 | LKI līmenis: | 7. līmenis | ||||||
| Kredītpunkti: | 2.00 | ECTS: | 3.00 | ||||||
| Zinātnes nozare: | Komunikācijas zinātne; Komunikācijas teorija | Mērķauditorija: | Informācijas un komunikācijas zinātne | ||||||
| Studiju kursa vadītājs | |||||||||
| Kursa vadītājs: | Anda Rožukalne | ||||||||
| Studiju kursa īstenotājs | |||||||||
| Struktūrvienība: | Sociālo zinātņu fakultāte | ||||||||
| Struktūrvienības vadītājs: | |||||||||
| Kontaktinformācija: | Dzirciema iela 16, Rīga, szf rsu[pnkts]lv | ||||||||
| Studiju kursa plānojums | |||||||||
| Pilns laiks - 1. semestris | |||||||||
| Lekcijas (skaits) | 6 | Lekciju ilgums (akadēmiskās stundas) | 2 | Kopā lekciju kontaktstundas | 12 | ||||
| Nodarbības (skaits) | 4 | Nodarbību ilgums (akadēmiskās stundas) | 2 | Kopā nodarbību kontaktstundas | 8 | ||||
| Kopā kontaktstundas | 20 | ||||||||
| Studiju kursa apraksts | |||||||||
| Priekšzināšanas: | Apgūts kurss par komunikācijas teorijām, principiem un ētiku. | ||||||||
| Mērķis: | Sniegt maģistra studentiem izpratni par publiskās komunikācijas galvenajiem ietekmes faktoriem mediju sistēmas, mediju organizāciju, indivīda (informācijas avotu: ekspertu, lēmumu pieņēmēju, kampaņu izpildītāju) līmenī, padziļinot zināšanas par veselības komunikācijas stratēģiju realizācijas apstākļiem ES un Latvijas kontekstā. | ||||||||
| Tēmu saraksts (pilna laika studijas) | |||||||||
| Nr. | Tēma | Īstenošanas forma | Skaits | Norises vieta | |||||
| 1 | Kursa ievads. Mediju sistēmas, to raksturlielumi, sistēmu moduļi | Lekcijas | 1.00 | auditorija | |||||
| 2 | Latvijas mediju sistēmas raksturojums ES kontekstā. Dienas kārtības teorija | Lekcijas | 1.00 | auditorija | |||||
| 3 | Veselības dezinformācija tiešsaistē | Lekcijas | 1.00 | auditorija | |||||
| 4 | Veselības dezinformācija tiešsaistē | Lekcijas | 1.00 | auditorija | |||||
| 5 | Sociālo mediju pārvaldība | Nodarbības | 1.00 | auditorija | |||||
| 6 | Sociālo mediju loma informācijas vidē | Nodarbības | 1.00 | auditorija | |||||
| 7 | Influenceri un sociālo mediju satura veidotāji | Lekcijas | 1.00 | sporta bāze | |||||
| 8 | Influenceri un sociālo mediju satura veidotāji | Lekcijas | 1.00 | E-studiju vide | |||||
| 9 | Veselības komunikācijas aktuālās problēmas: mediji, žurnālisti, sabiedrības veselības speciālisti | Nodarbības | 1.00 | E-studiju vide | |||||
| 10 | Kā uzrunāt veselības komunikācijas auditoriju un panākt vēlamos efektus. Radošais projekts | Nodarbības | 1.00 | E-studiju vide | |||||
| Vērtēšana | |||||||||
| Patstāvīgais darbs: | Studējošajiem patstāvīgi jāsagatavojas nodarbībām, iepazīstoties ar katra temata obligāto literatūru, kā arī izvēloties vismaz vienu tekstu no ieteiktās papildliteratūras. Jāsagatavo ieskaites darbs – eseja 1000 vārdi. Daļa no kursa teorētiskā satura tiks piedāvāti elektronisko lekciju formātā. | ||||||||
| Vērtēšanas kritēriji: | Zināšanas par apskatīto tematu būtību, spēja tās pielietot prakses projektu iecerēšanā, vadībā un analīzē (tiek vērtētas skalā no 1 – 10). | ||||||||
| Gala pārbaudījums (pilna laika studijas): | Eksāmens (Rakstisks) | ||||||||
| Gala pārbaudījums (nepilna laika studijas): | |||||||||
| Studiju rezultāti | |||||||||
| Zināšanas: | • Par mediju sistēmu modeļiem, to vērtēšanas kritērijiem. • Par mediju sistēmas un veselības komunikācijas mijiedarbību. • Par mediju auditorijas tipiem, mediju lietojumu un auditorijas uzvedību. • Par mediju efektiem veselības komunikācijā. • Par sociālo mediju auditorijas lomu veselības komunikācijā. • Par veselības žurnālistiku. | ||||||||
| Prasmes: | • Atpazīt mediju darbības pieejas, lai realizētu veselības komunikācijas stratēģijas. • Pielietot mediju auditorijas pieejas un izmantot tās veselības komunikācijā. • Pielietot zināšanas sociālo mediju izmantojumā veselības komunikācijā. • Analizēt mediju efektus veselības komunikācijā. • Izprast veselības žurnālistikas profesionālās pieejas. | ||||||||
| Kompetences: | • Realizēt veselības komunikāciju, izprotot mediju darbības un auditorijas likumsakarības. • Novērtēt, sagatavot un izmantot veselības komunikācijas vēstījumu auditorijas pētījumus. • Izmantot auditorijas pētījumus veselības komunikācijā. | ||||||||
| Bibliogrāfija | |||||||||
| Nr. | Atsauce | ||||||||
| Obligātā literatūra | |||||||||
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| 53 | Nord, L.W. (2012) Finally some news about news: news process transformations in Swedish multimedia newsrooms. Media Transformations, 8, pp. 70 - 79. | ||||||||
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| Papildu literatūra | |||||||||
| 1 | Autortiesību likums. 6.pants. 4.punkts | ||||||||
| 2 | Par presi un citiem masu informācijas līdzekļiem/Law on Press and other Mass Media (1990) | ||||||||
| 3 | Reklāmas likums/Advertising Law (2000) | ||||||||
| 4 | Elektronisko plašsaziņas līdzekļu likums/Law on Electronic Media (2011) | ||||||||
| 5 | Rozukalne A., Kruks S., Stakle A. and Skulte I. (2020) “A Representation of migration in Latvian mass media (2015 – 2016): Deny voice to the voiceless”, Informacijos mokslai, 870, pp. 13-35. doi: 10.15388/Im.2020.87.24. | ||||||||
| 6 | EIROPAS PARLAMENTA UN PADOMES DIREKTIVA 2010/13/ES (2010) | ||||||||
| 7 | Komerclikums/Commercial Law (2000) | ||||||||
| 8 | Giglietto, F., Iannelli, L., Valeriani, A., & Rossi, L. (2019). ‘Fake news’ is the invention of a liar: How false information circulates within the hybrid news system. Current Sociology, 67(4), 625–642. | ||||||||
| Citi informācijas avoti | |||||||||
| 1 | www.lsm.lv; neplpadome.lv, km.gov.lv | ||||||||
