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Strategy and Politics of Enterprise

Study Course Description

Course Description Statuss:Approved
Course Description Version:14.00
Study Course Accepted:05.03.2024 12:14:58
Study Course Information
Course Code:SBUEK_008LQF level:Level 6
Credit Points:3.00ECTS:4.50
Branch of Science:Management; Business ManagementTarget Audience:Marketing and Advertising; Business Management
Study Course Supervisor
Course Supervisor:Ieva Kalve
Study Course Implementer
Structural Unit:Faculty of Social Sciences
The Head of Structural Unit:
Contacts:Dzirciema street 16, Rīga, szfatrsu[pnkts]lv
Study Course Planning
Full-Time - Semester No.1
Lectures (count)8Lecture Length (academic hours)2Total Contact Hours of Lectures16
Classes (count)6Class Length (academic hours)2Total Contact Hours of Classes12
Total Contact Hours28
Part-Time - Semester No.1
Lectures (count)5Lecture Length (academic hours)2Total Contact Hours of Lectures10
Classes (count)4Class Length (academic hours)2Total Contact Hours of Classes8
Total Contact Hours18
Study course description
Preliminary Knowledge:
Knowledge of the basics of economics, microeconomics and macroeconomics, organisational theory and management is required.
Objective:
To provide insight into the development of business strategy and policy, based on strategic planning, criteria for selection of these strategies, rules for development and further implementation of these strategies in practice.
Topic Layout (Full-Time)
No.TopicType of ImplementationNumberVenue
1Strategy, policy and essence of a company, strategic management process.Lectures2.00auditorium
2Strategic planning process, main stages thereof.Lectures1.00auditorium
3Assessment of company's economic situation, SWOT. PEST analysis.Lectures2.00auditorium
4Choosing the field of activity of the company, determining the mission, vision and goals.Classes1.00auditorium
5Development and planning of the operation of the established company.Classes1.00auditorium
6Assessing competitors and developing a model of competitive forces.Lectures1.00auditorium
7Assessment of competition for an established company.Classes1.00auditorium
8Corporate and business level strategy development.Lectures1.00auditorium
9Functional level strategy development.Lectures1.00auditorium
10Developing a business strategy for own company.Classes1.00auditorium
11Functional – marketing and financial strategy development for own company.Classes1.00auditorium
12Developing a business plan for own company.Classes1.00auditorium
Topic Layout (Part-Time)
No.TopicType of ImplementationNumberVenue
2Strategic planning process, main stages thereof.Lectures1.00auditorium
3Assessment of company's economic situation, SWOT. PEST analysis.Lectures1.00auditorium
4Choosing the field of activity of the company, determining the mission, vision and goals.Classes1.00auditorium
5Development and planning of the operation of the established company.Classes1.00auditorium
6Assessing competitors and developing a model of competitive forces.Lectures1.00auditorium
7Assessment of competition for an established company.Classes0.50auditorium
8Corporate and business level strategy development.Lectures1.00auditorium
9Functional level strategy development.Lectures1.00auditorium
10Developing a business strategy for own company.Classes0.50auditorium
11Functional – marketing and financial strategy development for own company.Classes0.50auditorium
12Developing a business plan for own company.Classes0.50auditorium
Assessment
Unaided Work:
Independent preparation for participation in lectures and seminars, individual work – report.
Assessment Criteria:
Accumulated grade (participation in lectures and seminars, report) and exam. Participation and activity in lectures and seminars – 30% Report – 30% Exam – 40%
Final Examination (Full-Time):Exam (Written)
Final Examination (Part-Time):Exam (Written)
Learning Outcomes
Knowledge:On successful course completion students are able to define the essence and basic principles of strategic management and planning, to explain the analysis of the company's activity according to the SWOT method and the method of evaluating competitors, to describe the types of strategies.
Skills:On successful course completion students are able to evaluate the situation in the company and develop a strategic plan based on the analysis of internal and external environment.
Competencies:Students are able to develop an appropriate business strategy for the company.
Bibliography
No.Reference
Required Reading
1Richardson B., Ricardson R. Business Planning - an Approach to Strategic Management. London, 2012.
2Caune J., Dzedons A. Stratēģiskā vadīšana. Rīga: Kamene, 2009. - 232 lpp.
3David, Fred R. Strategic Management: concepts and cases: a competitive advantage approach. Harlow: Pearson, 2017.
Additional Reading
1Finch, B. How to write a business plan. Kogan Page Limited, 2013.
2Cooper Donald R. Business research methods. McGraw-Hill, 2014.
3Babris S., Kaļķis H. LEAN risinājumi efektīvajam. Madris, 2016.
Other Information Sources
1Strategic Management Society. Available from: http://strategicmanagement.net/
2Strategic Management Science. Available from:http://www.strategicmanagementscience.com/
3NetMBA. Available from:http://www.netmba.com/strategy/