Digital Marketing Opportunities in the Field of Health Promotion (SUUK_239)
About Study Course
Objective
To create a general concept about digital marketing and content development tools, communication channels in the field of healthcare industry.
Prerequisites
Interest in sports, healthcare and wellbeing industries.
Learning outcomes
As a result of mastering the study course, an understanding of the digital marketing industry and current trends in the digital environment is created. The topics acquired in the study course provide a basis for initiating purposeful communication in the digital environment in the field of healthcare industry.
During the course, skills are acquired in defining communication goals, developing digital marketing campaigns. Will be able to understand various marketing strategies in the field of healthcare industry. Able to define communicative messages and adapt digital communication channels according to the chosen goals. Acquired skills to use the content development tool Canva.
Using the acquired knowledge and skills, students will be able to create marketing campaigns, develop content and adapt various digital communication channels to successfully promote health promotion professions, increase financial well-being and provide opportunities to help people who are unable to visit in person. Knowledge of digital marketing increases the competitiveness of the health sector while making services available to the general public.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Health Sport, VSNpz | 7 | Bachelor’s | Required | Ginta Ozoliņa |
