Sustainable International Marketing (SZF_306)
About Study Course
Objective
To provide knowledge of the essence of sustainable international marketing, to justify its necessity in today’s international business, to demonstrate the specifics of international marketing environment, to teach how to analyse practical situations in the development and implementation of an international marketing strategy.
Prerequisites
Knowledge of economics (including mathematics and statistics), business management (including in marketing and intercultural business relations).
Learning outcomes
1.After the completion of the course, students acquire knowledge and develop an understanding of the necessity and essence of sustainable international marketing, its environment, and methods of implementation in today’s international competitive environment.
1.Students will be able to apply the theoretical knowledge acquired in practice: to study the international marketing environment, to use segmentation and positioning, to develop a strategy for entering foreign markets. Ability to apply marketing tools to achieve marketing goals.
1.Able to independently formulate and critically analyse complex scientific and professional problems, justify decisions and, if necessary, carry out further analysis.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Management of International Marketing and Business | 1 | Master's | Required | ||
| Management of International Marketing and Business | 1 | Master's | Required |
