Digital Image, Communication and Crisis Management (SZF_161)
About Study Course
Objective
The study course is designed to provide knowledge and skills on the fundamental principles of digital identity and image building for both professional and personal purposes.
During the course, practical knowledge and skills in digital identity and image building will be acquired, along with an understanding of the potential of digital channels and tools. Participants will learn how to use these tools productively to achieve their goals and enhance their digital communication skills. During the course, you will be able to learn the basic principles of crisis management in digital communication, learn how to effectively plan and implement crisis communication in various digital channels, how to identify potential crisis situations, how to react to them in order to reduce the negative impact on the brand or personal image, and how to prevent various reputational risks.
Prerequisites
Experience with social media platforms is desirable to use them for information gathering and practical task completion within the course.
Experience with generative artificial intelligence (AI) solutions for text and image generation is also preferred, as the course includes tasks related to using generative AI to prepare content for social media platforms.
Learning outcomes
1.Recognizes the key concepts of digital communication and digital identity and lists the basic principles of using social media.
Identifies and selects collaboration strategies with other content creators.
Identifies and evaluates AI-generated content and analyzes its potential for achieving communication goals.
Recognizes the main tools and methods for digital communication analysis and understands their possible applications.
1.Evaluates the effectiveness of the most popular digital content tools in various contexts.
Determines the most appropriate target audiences for different needs and creates suitable content for diverse audiences. Interprets data obtained from various digital communication channels, understanding its significance and impact on digital identity.
Identifies and classifies quantitative and qualitative results of digital content analysis.
Distinguishes between successful and unsuccessful digital communication campaigns and can explain their outcomes.
Explains the effectiveness of digital communication content and its impact on personal and organizational digital identity.
Engages in discussions about digital content analysis.
Knows how to prepare automated posts in digital channels using artificial intelligence.
Expresses a well-reasoned opinion on digital communication processes as a whole.
1.In the process of digital communication analysis, selects and applies appropriate quantitative and qualitative analysis methods.
Can independently gather, select, and analyze information from digital communication channels and use it to strengthen personal and organizational digital identity.
Capable of analyzing various digital communication processes and projects, completing assigned tasks both individually and in teams, and evaluating the work of others in the field of digital communication. In the process of digital communication planning, can set specific goals, create a core message, identify appropriate target groups, and develop a tactical digital communication plan.
Able to analyze digital identity issues, select necessary information, and use it to solve clearly defined problems.
Can work in a team to develop an organization's digital communication strategy, plan digital communication, measure results, and interpret data.
Able to independently formulate and analyze various aspects of digital identity and communication, justify decisions, and conduct additional analysis if necessary.
Capable of handling various digital communication and digital identity crisis situations.
