Research Impact and Communication (SZF_209)
About Study Course
Objective
The course aims to develop students' ability to communicate complex scientific information in a clear, engaging, and impactful manner. Students will learn to tailor messages to various audiences and contribute to public understanding of science.
Prerequisites
To successfully complete the course, it is necessary to complete the study courses "Qualitative and Quantitative Methods in Social Sciences", "Methodological Seminar for Master's Thesis Development and Defense of the Topic Application".
Learning outcomes
1.Students will understand the key theories and models of science communication.
Students will recognize the role of science communication in shaping public understanding and policy decisions.
Students will analyze how different audiences perceive and interpret scientific information.
1.Students will communicate complex scientific concepts into clear and engaging language for diverse audiences.
Students will develop compelling science narratives using storytelling, metaphors, and analogies.
Students will apply digital media tools such as social media, podcasts, and video to communicate science effectively.
Students will write persuasive and accessible science communication materials, including op-eds, policy briefs, and outreach content.
1.Students will communicate scientific information ethically, ensuring accuracy and avoiding sensationalism.
Students will adapt communication strategies to different cultural, societal, and professional contexts.
Students will apply critical thinking to evaluate and counter misinformation in science communication.
Students will be able to develop impactful and audience-driven science communication projects.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Management of International Marketing and Business | 4 | Master's | Limited choice | ||
| International Relations and Diplomacy | 4 | Master's | Limited choice | ||
| Communication and Media Studies | 4 | Master's | Limited choice | ||
| Strategic and Public Relations Management | 4 | Master's | Limited choice | ||
| International Relations and Diplomacy | 4 | Master's | Limited choice |
