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Fundamentals of Marketing (SZF_307)
About Study Course
Department: Faculty of Social Sciences
ECTS:6
Course supervisor:Santa Bormane
Study type:Full time
Course level:Bachelor
Target audience:Business Management; Management Science; Marketing and Advertising
Language:Latvian
Study course description Full description, Full time
Branch of science:Business Management; Economics and Business; Marketing
Objective
Provide knowledge of marketing, basic principles and methods of its use and business management applications.
Prerequisites
Basic knowledge of economics and statistics.
Learning outcomes
Knowledge
1.Able to demonstrate understanding of key concepts and legal relations in the field
Skills
1.Able to formulate and analytically describe information, problems and solutions using the theoretical basics and skills acquired
Competence
1.Able to independently acquire, select and analyse information and use it, make decisions and solve problems, demonstrate that they understand professional ethics.
Study course planning
Planning period:Year 2026, Autumn semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Marketing and Advertising | 1 | Bachelor | Required | ||
| International Business and Sustainable Economy | 1 | Bachelor | Required |
