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About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Communication Science
Language:Latvian
Branch of science:Communication Sciences

Objective

To shape understanding of students about written materials in public relations and their specifics, to develop the public relations writing skill to enable the student to practically prepare written materials meeting media and publicity requirements.

Prerequisites

Knowledge of media language is required.

Learning outcomes

Knowledge

On types and specifics of public relations written materials.

Skills

To prepare reader-friendly, logical and concise public relations written materials, in particular press releases, notices, descriptions and other most commonly used materials.

Competence

To prepare texts particular for public relations field (press release, articles, descriptions, announcements, etc.).

Study course planning

Planning period:Year 2024, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Public Relations, SA2Bachelor’sRequiredDite Liepa, Lāsma Šķestere