Recreation Management and Marketing (LSPA_069)
About Study Course
Objective
To provide an opportunity to learn the foundations of business related to recreation, learn the recreation management process, the role of clusters in business in recreation. To provide an opportunity to learn the foundations of recreation marketing, the foundations of branding.
Prerequisites
Preliminary knowledge of professional Bachelor in general theoretical study courses and basic sector-specific theoretical courses.
Learning outcomes
1.1. Understands the concept of recreation management and marketing, the supply and demand of recreation services in Latvia, the pricing of recreational services and the creation, management, control of projects related to recreation.
2. Knows the basic principles for creating a company strategy. Knows different marketing theories. Knows the techniques and methods used to promote sales of company services.
3. Understands the theories of motivation and their application in practice for the motivation of employees and the motivation of the target group of the service.
1.4. Knows how to develop recreational service projects and inform the target audience about the results of personal activities.
5. Knows how to formulate the mission, vision of a recreation company and justify the need to develop a company strategy.
1.6. Skilfully analyses marketing trends, demand and supply for services in the field of recreation.
7. Skilfully uses the acquired knowledge in the development of recreational service projects.
8. Knows the techniques and methods for developing and improving mutual relations and cooperation skills.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Sports science | 7 | Bachelor | Limited choice | Agrita Lujāne |
