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Sports and Fitness Marketing (LSPA_060)
About Study Course
Department: Department of Sports Theory
ECTS:2
Course supervisor:Ance Olte
Study type:Part-Time, Full time
Course level:Bachelor
Target audience:Sports Trainer
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:Health sciences
Objective
To provide the possibility to master theoretical knowledge and develop practical skills in sports and fitness marketing to be able to manage marketing of a sports and fitness organisation.
Prerequisites
Study courses – management theory, basics of business – have been mastered.
Learning outcomes
Knowledge
1.Will understand and be able to apply the essence of marketing and its core elements – product, price, place, and promotion.
Skills
1.Is able to identify a sports/fitness product and determine the necessary actions for its promotion in the market.
Competence
1.Identifies and evaluates sports marketing activities
Study course planning
Planning period:Year 2026, Spring semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Sports science | 6 | Bachelor | Limited choice | Ance Olte, Maksims Raspopovs | |
| Sports science | 6 | Bachelor | Limited choice | Ance Olte, Maksims Raspopovs |
