The presentation "Contemporary Discourses of Motherhood and Mediatisation – Opportunities and Perspectives for Communication Research" will briefly outline contemporary discourses on motherhood, mothering, and maternal identity, as well as their interrelations in mass media and social networking sites, in the narratives of new mothers and within public discourse in Latvia. It will also provide insights into the forms of motherhood mediatisation and how social networking sites, particularly Twitter (X) and Facebook, enhance the experience of motherhood. Researcher Elza Lāma will discuss various quantitative and qualitative methods she has employed in her dissertation to explore the theme of motherhood from a communication perspective.
Elza Lāma is a researcher at Rīga Stradiņš University (RSU) Faculty of Social Sciences. Her research focuses contemporary motherhood and mediatisation, the discourse of everyday life, as well as social media. She specializes in qualitative methodology, such as deep interviews, but also enjoys employing netnography and a quantitative approach to tackle questions regarding social networking sites.
Photo: Courtesy of Elza Lāma
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