Product and Service Development and Management (SZF_163)
About Study Course
Objective
The goal of this course is for students acquire knowledge and skills in order to manage and innovate in product development, align products with evolving market needs, identify business opportunities using various discovery techniques, and strategically plan the entire development process from conception to market readiness.
Prerequisites
Students should have general business awareness, experience working in teams, basic analytical skills, and familiarity with market research concepts.
Learning outcomes
1.Justify the key product management concepts, strategies, and innovative approaches in product and service innovation.
1.Apply discovery techniques to explore business opportunities and translate them into product requirements.
1.Lead and manage key phases of product development, from concept to strategic planning.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Digital Strategy and Artificial Intelligence Management | 1 | Master's | Required | Jānis Lanka | |
| Digital Strategy and Artificial Intelligence Management | 1 | Master's | Required | Jānis Lanka |
