AI Integration and Business Transformation (SZF_165)
About Study Course
Objective
The goal of this course is to prepare students for the effective use of artificial intelligence (AI) in business management. Students will gain in-depth knowledge of AI solutions and their strategic applications, and acquire practical skills in AI project management and business process optimization. The course will develop competencies in AI strategy development, data management, and addressing ethical issues, enhancing students' ability to lead and implement AI-driven organizational changes and find close alignment between AI and business needs.
Prerequisites
Business management fundamentals: basic knowledge of business process management. Understanding the structures and management principles of organisations. Project management basics. Understanding technology: basic digital literacy. Ability to work with business software. Understanding the basic principles of data analysis. Analytical skills: ability to analyze business problems. Critical thinking. Understanding basic statistics.
Learning outcomes
1.Students will analyse the potential and limitations of AI solutions in business management, identify current industry trends and explain how they affect the company’s strategic decisions.
1.Develops and documents a comprehensive AI strategy for the organization, including detailed situation analysis, specific implementation steps, measurable outcome indicators, and required resource calculations.
1.Students are able to develop a comprehensive AI strategy for an organization, taking into account its specifics, goals, and resources.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Digital Strategy and Artificial Intelligence Management | 1 | Master's | Required | Pauls Jansons | |
| Digital Strategy and Artificial Intelligence Management | 1 | Master's | Required | Pauls Jansons | |
| Digital transformation in the health care sector | 3 | Master's | Limited choice | Pauls Jansons |
