Fundamentals of Product Management (SZF_178)
About Study Course
Objective
The goal of this course is to introduce students to the foundational concepts of product management and development, with a focus on evidence-based decision-making. Students will learn to explore market needs, validate customer insights, prioritize features, and create prototypes to test and refine product ideas.
Prerequisites
Only students in their second year or higher are eligible to take this course.
Learning outcomes
1.Upon completing the course, students will have knowledge to:
• Describe business ideas and customer needs using foundational frameworks such as the Lean Canvas and Personas.
• Explain how validated customer insights and emerging market needs inform product feature development.
• Identify and understand the application of prioritization techniques, such as MoSCoW and ICE, in product decision-making.
• Justify the role of prototyping and experimentation in refining product concepts and validating key assumptions.
1.Upon completing the course, students will have skills to:
• Perform discovery activities, including conducting market research and customer interviews, to collect evidence and validate product ideas.
• Apply frameworks like the Lean Canvas and Personas to structure, organize, and present product insights effectively.
• Use prioritization techniques to make informed decisions about feature development and product planning.
• Build simple prototypes and conduct usability tests to gather actionable feedback and iterate on product ideas.
1.Upon completing the course, students will be able (competencies) to:
• Contribute to key stages of product development, including idea validation, feature prioritization, and basic planning.
• Address basic product challenges using qualitative techniques, such as customer interviews and usability testing.
• Collaborate in teams to create and present product concepts that are grounded in evidence and customer needs.
• Demonstrate the ability to iteratively test and refine product ideas using prototypes and feedback loops.
