Media Criticism and Analysis (KSK_159)
About Study Course
Objective
To teach to apply the method of quantitative media content analysis; to develop students’ understanding of empirical analysis of journalism and public relations texts; to develop research project preparation and implementation skills, to formulate hypotheses and research questions, to develop data collection methodology, to encode media content, to process data in SPSS software, to interpret results, to present results in a report with information graphics.
Prerequisites
Study course Introduction to Communication Theories.
Learning outcomes
Students understand the theory and methodology of quantitative content analysis.
Students are able to define research problem, formulate research questions, prepare research design, collect data, process it in SPSS software, interpret results, write a research report.
Students carry out quantitative analysis of media messages and interpret data.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Photography, FO | 3 | Bachelor’s | Limited choice | ||
| Photography, FON | 5 | Bachelor’s | Limited choice | ||
| Multimedia Communication, MKN | 5 | Bachelor’s | Required | ||
| Multimedia Communication, MK | 3 | Bachelor’s | Required | ||
| Public Relations, SA | 3 | Bachelor’s | Required | ||
| Journalism, ZR | 3 | Bachelor’s | Required |
