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Media Criticism and Analysis (KSK_159)

About Study Course

Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Sergejs Kruks
Study type:Part-Time, Full time
Course level:Bachelor
Target audience:Communication Science; Information and Communication Science
Language:English, Latvian
Study course description Full description, Part-Time, Full time
Branch of science:Communication Theory; Media and communications

Objective

Teaching quantitative media content analysis methodology; enhancing the empirical analysis of journalism and public relations texts; developing skills that enable formulation of hypotheses and research questions, definition of sample and coding procedures, collection of data, data processing in SPSS, interpretation and presentation of research results.

Prerequisites

Study course Introduction to Communication Theories.

Learning outcomes

Knowledge

1.Students understand the theory and methodology of quantitative content analysis.

Skills

1.Students are able to define research problem, formulate research questions, prepare research design, collect data, process it in SPSS software, interpret results, write a research report.

Competence

1.Students carry out quantitative analysis of media messages and interpret data.

Study course planning

Planning period:Year 2025, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Journalism3BachelorRequiredSergejs Kruks
Multimedia Communication3BachelorLimited choiceSergejs Kruks
Public Relations3BachelorRequiredSergejs Kruks
Multimedia Communication5BachelorLimited choiceSergejs Kruks
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