Advertising (KSK_039)
About Study Course
Objective
To familiarise students with the place and role of advertising in successful operations of companies.
Prerequisites
None.
Learning outcomes
1.As a result of the course, students will be familiar with:
• The role of advertising in the marketing, economy and society of a company.
• Definitions of advertising, the main functions and elements of advertising and types of advertising.
• The relationship between communication and advertising goals.
• The basics of creating creative advertising strategies.
• The advertising industry, the companies involved, the processes and business models.
• Regulations and ethics applicable to advertising.
1.As a result of the course, students understand the basics of creating advertising, are able to set goals and tasks to assist in creating a creative advertising strategy, in accordance with the goals and characteristics of the target group. They create advertising messages, develop and analyze projects. They understand and analyze work tasks.
1.As a result of the completion of the course, students are able to analyse the work assignment competently and responsibly, develop an advertising strategy, create messages relevant to the objectives, perform an assessment of the achievements of the advertising in accordance with the specified objectives.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Multimedia Communication | 3 | Bachelor | Required | Baiba Liepiņa | |
| Multimedia Communication | 3 | Bachelor | Required | Baiba Liepiņa | |
| Public Relations | 3 | Bachelor | Limited choice | Baiba Liepiņa |
