Advertising (KSK_039)
About Study Course
Objective
To familiarise students with the place and role of advertising in successful operations of companies.
Prerequisites
None.
Learning outcomes
1.As a result of the completion of the course, students shall be familiar with:
• The role of advertising in enterprise marketing, economics and society.
• Ad definitions, ad main features, and features, and ad types.
• Connection between communication and advertising objectives.
• Foundations for creating creative strategies for advertising.
• The advertising industry, participating companies, processes, and business models.
• Laws and regulations and ethics applicable to advertising.
1.As a result of the completion of the course, students understand the foundations of the creation of advertising, are able to determine objectives, tasks in order to create creative strategy and media solutions for advertising, in accordance with the objectives and specificities of the target group. Create creative strategy and messages for advertising, develop projects, analyse projects. Understand and analyze work assignments.
1.As a result of the completion of the course, students are able to analyse the work assignment competently and responsibly, develop an advertising strategy, create messages relevant to the objectives, perform an assessment of the achievements of the advertising in accordance with the specified objectives.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Multimedia Communication | 3 | Bachelor | Required | Baiba Liepiņa | |
| Multimedia Communication | 3 | Bachelor | Required | Baiba Liepiņa | |
| Public Relations | 3 | Bachelor | Limited choice | Baiba Liepiņa |
