Basics of Advertising Psychology (SUPK_165)

To form an understanding of the importance of psychology in advertising, of the possible effects that can be gained in business through advertising, taking into account the specifics of people's perception, the peculiarities of society and business culture, socialization, etc. aspects of psychological means and motives, the use of which enhances the effectiveness of the production and distribution of advertising, as well as the responsibility of advertisers and creators to the public.