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E-Marketing Strategies in International Business (SBUEK_198)
About Study Course
Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Henrijs Kaļķis
Study type:Part-Time, Full time
Course level:Master's
Target audience:Business Management; Management Science
Language:Latvian, English
Study course description Full description, Part-Time, Full time
Branch of science:-
Objective
Ensure the knowledge acquisition related to e-marketing and e-commerce in international business.
Prerequisites
Marketing and international marketing theory and management.
Learning outcomes
Knowledge
1.On completion of the study course, students will have acquired knowledge of e-marketing in international business, of its development prospects, application possibilities of e-marketing in international business.
Skills
1.Students will be able to organise, manage and control e-marketing activities in international business.
Competence
1.Students will be able to make decisions independently, work in a modern work team to successfully organise and manage e-marketing activities in international business.
