Innovation Management and Creativity (SBUEK_171)
To provide basic knowledge in search for innovative ideas and management of innovative enterprises.
Basic theoretical knowledge in business management and marketing.
On completion of the study course students deeply understand the essence of innovation and creativity, their interrelation and significance, principles of starting an innovative business and managing the innovation process, are aware of current trends in innovation and technology development, know the principles of searching and selecting innovative ideas.
On completion of the study course students are able to independently start innovative business, manage innovation and creative processes in the company, are able to find and select viable innovative ideas, discuss latest trends in innovation and technology.
On completion of the study course students are able to independently acquire, select and analyse information related to starting and running an innovative business, to apply it in the management decision-making process, to take responsibility for implementing of an innovative idea and its interaction with society and environment.
Study course planning
|Study programme||Study semester||Program level||Study course category||Lecturers||Schedule|
|International Business and Start-up Entrepreneurship, IBSE||4||Bachelor’s||Limited choice|