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About Study Course

Credit points / ECTS:4 / 6
Course supervisor:Zigurds Zaķis
Study type:Full time
Course level:Master's
Target audience:Business Management; Management Science
Language:Latvian
Branch of science:Management; Business Management

Objective

To develop students’ understanding of the development of effective integrated marketing communication (IMC) campaigns in the digital age, approaches to and tools for strategic planning of communication, and the theoretical and practical aspects of developing and implementing integrated campaigns.

Prerequisites

The course requires students to have preliminary knowledge of marketing and advertising, consumer behaviour, and it is preferable to have knowledge of the basics of business, including international business, and business management.

Learning outcomes

Knowledge

After the completion of the course, students gain knowledge of the basic principles, approaches and tools of strategic planning of IMC integrated campaigns.

Skills

After the completion of the course, students acquire skills in developing IMC integrated campaign communication strategy and systematic evaluation of campaign and communication activities through classroom discussions, individual and group work, and a workshop.

Competence

Successful completion of the course will provide students with the basics of IMC integrated campaign strategy development and strategic planning of communication.

Study course planning

Planning period:Year 2022, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Management of International Marketing and Business, SMBVM2Master’sRequired
Management of International Marketing and Business, SMBVMe2Master’sRequired