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Management of Corporate Reputation and Social Responsibility (KF_042)
About Study Course
Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Renāte Cāne
Study type:Full time
Course level:Master's
Target audience:Communication Science; Marketing and Advertising
Language:Latvian
Study course description Full description, Full time
Branch of science:Economics and Business; Marketing
Objective
To develop an understanding of reputation as an essential intangible asset of the organisation, its role and opportunities in the development of the organisation, to provide knowledge of reputation building and management strategies and corporate social responsibility as one of them, as well as to develop professional competences in communication of reputation and social responsibility within organisations.
Prerequisites
Foundations of corporate communication, PR theory and practice, management of organisations.
Learning outcomes
Knowledge
1.-
Skills
1.-
Competence
1.-
Study course planning
Planning period:Year 2025, Autumn semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Strategic and Public Relations Management | 3 | Master's | Limited choice | Renāte Cāne |
