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About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Marta Herca
Study type:Part time, Full time
Course level:Bachelor
Target audience:Communication Science; Information and Communication Science
Branch of science:Communication Sciences


To provide a theoretical and practical insight into the specifics of the internet environment reviewing media use habits, change of language and relations, importance of a story, diversity of media perception and role, diversity of multimedia environment contents and forms.


Not necessary.

Learning outcomes


Students recognise and/or respectively use:
• story in the internet environment, storytelling;
• photo – basic principles, quality elements in photography, creation of a photo story;
• blogging, social media, creation of an image and community;
• visualisation of data – tools and formats;
• sound – recording of audio, voice, technique, editing;
• language, text – writing of a text for the internet, typography, text layout, language use;
• video – composition, camera angles, camera movements, editing, interview;
• multimedia story platforms – their possibilities and shortcomings.


During the course students practically create a multimedia human interest story using reviewed forms – photo, audio, video, infographics – and post it on any internet platform appropriate for the study.


Able to autonomously and responsibly produce, analyse and evaluate multimedia stories.

Study course planning

Planning period:Year 2020, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Multimedia Communication, MK1Bachelor’sRequiredMarta Herca
Multimedia Communication, MKN1Bachelor’sRequiredMarta Herca
Public Relations, SA1Bachelor’sRequiredMarta Herca
Journalism, ZR1Bachelor’sRequiredMarta Herca