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About Study Course

ECTS:3
Course supervisor:Evija Jansone
Study type:Part-Time, Full time
Course level:Bachelor
Target audience:Civil and Military Defense; Juridical Science; Person and Property Defence
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:Media and communications

Objective

The course is designed to enhance students' ability to communicate effectively with the media, particularly in high-pressure situations. The course will equip students with the skills to identify the needs of different audiences and determine the most appropriate communication solutions. Students will learn how to prepare for press conferences, interviews, and other public speaking events, as well as how to create and deliver impactful messages. Additionally, practical lessons will provide students with the opportunity to develop their public speaking and media interview skills.

Prerequisites

Not acquired

Learning outcomes

Knowledge

1.After completing the study courses, the student will be familiar with the main principles of media relations, their role and importance in the successful operation of the organization. Students will be able to describe the principles of media operation and methods of communication in different media platforms.

Skills

1.After completing the course, the student will be able to apply communication skills in a practical media interaction environment, their cooperation skills, ability to adapt to changes and cope with challenges under increased stress will also be strengthened; ability to make independent decisions as well as analytical skills.

Competence

1.After completing the course, the student will be able to evaluate information, prepare and direct communication messages in different media platforms; the ability to prepare to speak in public and use the prepared public communication materials, according to the specifics of the specific situation.