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Public Communication (KSK_077)
About Study Course
Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Communication Science
Language:English, Latvian
Study course description Full description, Full time
Branch of science:Media and communications
Objective
To give insight into the structure, goals and tasks of public communication as a complex process; to discover the role of each national communicator in creating a single official communicative space.
Prerequisites
Basic knowledge of communication and structure of the state.
Learning outcomes
Knowledge
1.On public communication, public affairs, stakeholders and the legal framework for public communication, new trends in this area.
Skills
1.Students critically analyse public communication and produce a speech and/or reports for the purpose of public communication.
Competence
1.To recognise and critically analyse public communication messages from other types of news, to develop and evaluate lobbying offer, identify relevant arguments for different target groups.
