Public Relations Principles and Methods (KSK_257)
About Study Course
Objective
The objective of the course is to cultivate a fundamental knowledge foundation and theoretical framework that is indispensable for a thriving practice in public relations. Upon finishing the course, students should possess a thorough comprehension of public relations, its significance, and its function in ensuring the effective functioning of an organization. At the end of the course, students should be able to analyze various public relations problems and apply public relations tools to solve communication challenges.
Prerequisites
Not required.
Learning outcomes
After mastering the study course students are familiar with the principles of public relations, public relations models and the main public relations tools.
After mastering the study course students are able to critically analyse communication of organisations and evaluate it.
As a result of learning the study course, students communicate strategically, being able to use the necessary public relations tools according to communication needs
