Research, Management and Marketing in Recreation (LSPA_497)
About Study Course
Objective
The goal of the course is to provide the opportunity to master and apply qualitative research methods in recreation, to acquire theoretical knowledge, and to practically apply the selection of training tools and methods for students. To provide the opportunity to learn the basics of entrepreneurship related to recreation, to master the management processes associated with recreation management, and to understand the importance of clusters in recreation business. To provide the opportunity to learn the fundamentals of marketing related to the recreation sector and the basic principles of brand building.
Prerequisites
General educational study courses, theoretical basic courses of the sector.
Learning outcomes
1.1. Understands the qualitative methods used in recreation research, their application, and analysis.
2. Understands the training process and its importance in recreation.
3. Understands the concepts of recreation management and marketing, the supply and demand for recreation services in 4. Latvia, the formation of prices for recreation services, and the development, management, and control of recreation-related projects.
4. Is familiar with the basic principles of creating a company strategy. Understands various marketing theories. Knows methods and techniques for promoting the sales of a company's services.
5. Understands motivation theories and their practical application in employee motivation and motivating the target group for services.
1.1. Is able to choose appropriate methods for research and organize a study in recreation.
2. Is able to independently work with video analysis software and develop a scientific presentation.
3. Is able to develop recreation service projects and inform the target audience about the results of their activities.
4. Is able to formulate the mission and vision of a recreation company and justify the need for the development of the company's strategy.
1.1. Skillfully organizes research in recreation, analyzes research results using qualitative data processing software.
2. Resolves professional issues related to research in recreation and the training process.
3. Can independently conduct pedagogical biomechanical video analysis for any sport with the help of computer programs.
4. Skillfully analyzes marketing trends, demand, and supply of services in the recreation sector.
5. Effectively applies acquired knowledge in the development of recreation service projects.
6. Is proficient in methods and techniques for developing and improving interpersonal relationships and collaboration skills.
