Research, Management and Marketing in Recreation (LSPA_497)
About Study Course
Objective
The goal of the course is to provide the opportunity to master and apply qualitative research methods in recreation, to acquire theoretical knowledge, and to practically apply the selection of training tools and methods for students. To provide the opportunity to learn the basics of entrepreneurship related to recreation, to master the management processes associated with recreation management, and to understand the importance of clusters in recreation business. To provide the opportunity to learn the fundamentals of marketing related to the recreation sector and the basic principles of brand building.
Prerequisites
In the professional Bachelor’s programme of sports science, students need knowledge of human functioning, which gives students the opportunity to understand the movements to be made, in the physical activities of leisure time. Knowledge of English is required at a sufficient level to read industry literature and guide course terminology in English.
Learning outcomes
1.Students shall analyse the qualitative methods used in recreational research, their application.
1.Is able to choose the methods appropriate to the study and organise the research in recreation.
1.Students are able to organise research in recreation, analyse the results of the research using qualitative data processing programmes.
