Research Paper II (SZF_223)
About Study Course
Objective
To carry out independent research in the fields of international marketing and advertising or start-up business management or international business and sustainable development science, substantiating the topicality of the topic, setting the aim, tasks and hypothesis of the research, using research methods.
Prerequisites
Statistics, Microeconomics, Macroeconomics, Practical Entrepreneurship, Research Methodology in Economics.
Learning outcomes
1.Knowledge of the necessity, nature and structure of research;
Understanding of economic interconnections;
Knowledge of international marketing and advertising, start-up business management, international business and sustainable development research;
Knowledge of the principles of searching and structuring information sources.
1.Able to carry out analytical research;
Able to analyse business environment;
Able to evaluate the risks of and opportunities for starting a business;
Able to forecast the development of economic trends.
1.Ability to carry out logical and structured research in the areas of international marketing and advertising, start-up business management, international business and sustainable development;
Ability to make forecasts of industry development and trends.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Business and Sustainable Economy | 4 | Bachelor | Required | ||
| International Marketing and Advertising | 4 | Bachelor | Required |
