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Semiotics (KF_030)
About Study Course
Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Sergejs Kruks
Study type:Part-Time, Full time
Course level:Master's
Target audience:Communication Science
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:Media and communications
Objective
To teach the basic concepts of semiotics and the techniques of visual analysis.
Prerequisites
Introduction to communication theories.
Learning outcomes
Knowledge
1.As a result of the course, students understand the essence of message formation and meaning, know the basic terms of semiotics and the main concepts of visual semiotics (Peirce, Bart, Eco).
Skills
1.As a result of the course, students are able to interpret visual messages (advertising and photography).
Competence
1.As a result of the course, students are able to judge the structure of media photography and advertising, as well as the contextualized actualization of meaning.
