Strategic Communication in Hybrid Threat Contexts (SZF_155)
About Study Course
Objective
The primary objective of this course aims to develop a comprehensive understanding of the role of strategic communication in addressing hybrid threats. It enhances students' abilities to design and implement effective communication strategies during crises and equips them with the skills needed to assess the impact of communication strategies on different societal groups. These objectives align with the course description and aim to prepare students to recognize, analyze, and respond to hybrid threats by using strategic communication tools and techniques.
Prerequisites
Basic knowledge of what constitutes a hybrid threat, including its components such as cyber-attacks, disinformation campaigns, and other non-conventional means of conflict, is necessary. A solid grasp of media literacy, including recognizing bias, understanding the role of the media in shaping public opinion, and critically analyzing media content, is important. Prior knowledge of crisis management strategies, including the phases of a crisis (pre-crisis, crisis response, and post-crisis), will be beneficial.
Learning outcomes
1.Students will possess a comprehensive understanding of the fundamental theories of media and communication, particularly as they apply to the dynamic and complex context of hybrid threats. They will be able to critically engage with and synthesize key concepts related to strategic communication, recognizing the multifaceted nature of hybrid threats and their implications for national and international security. Students will gain insights into the ethical dimensions of communication in crisis situations, learning to apply communication strategies that consider the diverse needs and perspectives of various societal groups.
1.Strategic Communication Planning: Ability to design and implement comprehensive communication strategies tailored to counter hybrid threats, taking into account various societal groups and potential vulnerabilities.
Crisis Communication: Proficiency in crafting and delivering effective messages during crises, ensuring clear, timely, and accurate information dissemination to mitigate panic and confusion.
Ethical Decision-Making: Skills to evaluate and apply ethical principles in communication strategies, ensuring respect for fundamental rights and professional standards in challenging hybrid threat scenarios.
Critical Analysis and Evaluation: Capability to critically assess the effectiveness of different communication approaches within the hybrid threat environment, using both qualitative and quantitative methods.
Research and Data Collection: Ability to conduct independent research, gather empirical data, and analyze trends to support the development of informed communication strategies.
1.Understanding of hybrid threats, strategic communication skills, crisis management, cultural sensitivity, ethical decision-making, adaptability, and technological proficiency. By developing these competencies, students will be well-prepared to take on leadership roles in crisis communication and contribute to the effective management of hybrid threats.
