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How do you turn research into a clear and compelling value proposition? Not all ideas are equally strong. The ones that succeed are those that can convince. In science, excellence is measured by publications, but in innovation, it is measured by the value it delivers to users, investors, or society.

You are invited to a practical seminar where, together with experienced mentors Voldemārs Brēdiķis and Jānis Zaltāns, we will learn how to articulate the essence of research in a way that is understandable not only to field experts, but also to funders and collaboration partners.

Why participate?

This seminar is a strategic preparation step for two important opportunities:

  • The BioPhoT call (planned for August 2026);
  • FLPP project applications (to be announced within the next month), where socio-economic impact and value definition are critical aspects.

Programme

9.00–9.30

“Why should anyone care?” (Theoretical framework)

  • Anatomy of a value proposition: how to distinguish between a technology’s features and customer benefits
  • Problem definition: how to identify the “pain point” your research addresses
  • Target user: who actually needs your discovery?
9.30–9.40

Q&A

  • Mentors answer participants’ questions about the first steps in commercialisation
9.40–10.40

“Capturing Value” (Practical workshop)

  • Defining the value of your own project
  • Preparing an elevator pitch
10.40–11.00

Pitching and feedback session

  • Volunteer presentations and direct, constructive feedback from mentors from an investor and entrepreneur perspective

The event will take place in Latvian.

Location

Room
lobby

Tā kā Rīgas Stradiņa universitāte ir publiska iestāde, pasākuma laikā jūs varat tikt fotografēts un / vai filmēts. Fotogrāfijas un video var tikt publicēts universitātes mājaslapā, sociālajos medijos u. tml. Vairāk par savām tiesībām un iespēju iebilst pret šādu datu apstrādi varat uzzināt RSU Privātuma politikā. Ja iebilstat pret personas datu apstrādi, lūdzam par to informēt, rakstot uz rsuatrsu[pnkts]lv (rsu[at]rsu[dot]lv)..

As Rīga Stradiņš University (RSU) is a public institution you could be photographed and / or filmed during the event. Your personal data might be used to further the interests of RSU, e.g. for marketing or communication activities (incl. social media coverage). Read more about your rights see the RSU Privacy Policy. Should you have any objections to your personal data being processed please inform us via e-mail at rsuatrsu[pnkts]lv (rsu[at]rsu[dot]lv).

Date:

Contacts