Skip to main content

About Study Course

Credit points / ECTS:2 / 3
Course supervisor:Lāsma Šķestere
Study type:Part time
Course level:Bachelor
Target audience:Communication Science
Language:Latvian
Branch of science:Communication Sciences; Library Science

Objective

The objective of the course is to cultivate a fundamental knowledge foundation and theoretical framework that is indispensable for a thriving practice in public relations. Upon finishing the course, students should possess a thorough comprehension of public relations, its significance, and its function in ensuring the effective functioning of an organization. At the end of the course, students should be able to analyze various public relations problems and apply public relations tools to solve communication challenges.

Prerequisites

Not required.

Learning outcomes

Knowledge

After mastering the study course students are familiar with the principles of public relations, public relations models and the main public relations tools.

Skills

After mastering the study course students are able to critically analyse communication of organisations and evaluate it.

Competence

As a result of learning the study course, students communicate strategically, being able to use the necessary public relations tools according to communication needs

Study course planning

Planning period:Year 2024, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Photography, FON 3Bachelor’sLimited choice