Communication of Behavioural Change (KSK_274)
About Study Course
Objective
To develop understanding of social and health communication. To acquire knowledge about theories that describe the process of changing human behaviour.
Prerequisites
Principles and methods of public relations, ethics of public relations, communication theories.
Learning outcomes
1.As a result of completing the study course, students are familiar with the concepts, definitions and basic principles of theory.
1.As a result of completing the study course, students are able to select social and health communication approaches and theories appropriate to the purpose of communication.
1.As a result of completing the study course, students are able to integrate theoretical knowledge in the development of communication strategies aimed at changing the behaviour of society and individuals.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Public Relations | 3 | Bachelor | Limited choice | Vita Savicka |
