Making Sense of Media: A Non-Media-Centric and Open-Ended Approach to the Study of Media-Related Experiences and Perceptions
Aim
Description
The project takes a novel approach to the study of media-related experiences and perceptions. It argues that to fully grasp the complexities of the ways people experience, think, and feel about the media, we have to situate the study of media-related experiences and sentiments within a wider sociocultural and political context. In other words, to understand how people experience, think, and feel about the media, we have to understand how people make sense of their own life, society, and politics. The comparative cross-country study design will provide better understanding about the particularities in the ways audiences in Latvia and Estonia experience and make sense of the media. Although sentiments of media scepticism are popular in both Latvia and Estonia, audiences in Latvia are more sceptical in their attitudes toward the media. What is more, along the usual focus on ethnolinguistic divisions, the project pays equal attention to the significant socioeconomic rifts in media-society relations in Latvia and Estonia, illuminated by the recent Covid-19 crisis but thus far neglected in the scholarship on media audiences in the Baltics.
Project Team
Head of Curriculum Quality Development, Faculty of Social Sciences
Academic Staff, Faculty of Social Sciences
Researcher, Faculty of Social Sciences
Presentations at Scientific Conferences
24.07.2025. Juzefovičs, J. Making sense of media at the times of geopolitical crisis: a non-media centric approach to the study of media trust. ICCEES XI World Congress, 21–25 July 2025, London. Read more on Linkedin
12.09.2025. Juzefovičs, J. Making sense of journalism at the times of geopolitical crisis: the study of folk theories of journalism among audiences in the Baltics. Future of Journalism Conference, 11–12 September 2025, Cardiff.
20.11.2025. Juzefovičs, J. Making sense of media at the times of geopolitical crisis: the case of ethno-linguistic majority and minority audiences in the Baltics. ASEEES Annual Convention, 20–23 November 2025, Washington.
About the Project in the Media
- Latvijas Radio 3, broadcast 'Meistars Knehts'. Ar paškritisku skatu uz sabiedriskajiem medijiem (7.10.2024.)
- Latvijas Radio 1, broadcast 'Brīvības bulvāris'. Jānis Juzefovičs: Nav jautājums par uzticēšanos medijiem, bet par uzticēšanos institūcijām (5.11.2024.)
